HomeInternet Marketing /  PPC Account Management

PPC instantly drives high quality traffic to your website!

  • Highly targeted - PPC attracts the most relevant visitors
  • Set a budget and stick to it!
  • Ideal for building brand awareness or promoting special offers
  • Complement wider SEO & Online PR strategies

Successful Pay Per Click campaigns can provide exceptional returns and a multitude of brand building opportunities. However, every PPC campaign needs careful management. Close attention must be paid to changing markets, bid levels and ad copy. It takes time and knowledge to get all the components of a successful PPC campaign right.

PPC is just one of many weapons in the web marketerís tool kit. When used correctly PPC can be extremely effective. We never recommend that Pay Per Click Marketing should be used as a sole lead generation method. However if PPC can be shown to deliver new clients in a cost effective manner, it should form a part of your wider web marketing strategy.

Some clients only think initially in terms of Google AdWords however, even though the volume is much lower, quality conversions are to be had from Yahoo and Bing PPC programs. Whatever the mix that gets the best returns, WMW will manage your campaigns from the targeting of the search phrases that drive your target audience, all the way through to creating ad copy that works and reporting the results.

Factors in planning and executing a successful PPC Campaign

  • Set-Up & Fact Finding
  • Key Word and Key Phrase Selection
  • Google PPC, Bing PPC & Yahoo PPC Account Set-Up
  • Key Word / Key Phrase Match Selection
  • Cost Per Click Analysis
  • Daily and Monthly Budget
  • Ad Creation
  • Ad Rotation
  • Ad Schedule
  • Ad Frequency
  • Ad Availability (PCs, iPhone, blackberry, etc)
  • Geographic Targeting
  • Content Network Options
  • Quality Score Improvements (to reduce PPC costs)
  • 24/7 Monitoring and Reporting

Our PPC team can create and manage a Pay Per Click campaign that will ensure your advertising budget delivers. Get your web site the right visitors by getting your message in the right position, at the right time with the right keywords. To find out more, and give your site a boost with WMW Pay Per Click management, call us now on +61(0)3 866-913-66...


  • The guys at WMW have done a truly awesome job on getting us #1 rankings in a highly competitive market. YES - Web Marketing Works!
    Andrew WHITNEY (CEO, FlyMeNow Ltd)

    The WMW web team was presented with the tasks to improve our outdated website and enhance our web presence through SEO. What we received exceeded all our expectations.
    Dr Monica OKELLY (Owner, CBT Australia)

    Rick and the team at WMW have been a tremendous asset to our online business, listening to what we want and helping us achieve it.
    Sue LUTTIG (MD, Strategic Finance Brokers Australia Pty Ltd)

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